On the morning of August 22, 2025, the 2025 "Vibrant China Research Tour," organized by the Central Propaganda Department, visited Frog Prince Group. Reporters from central media outlets, including People's Daily, Xinhua News Agency, and China Central Radio and Television, as well as major provincial media outlets, visited the company to conduct research and interviews focused on the theme of "boosting consumption, expanding domestic demand, improving people's livelihoods, and enhancing people's sense of gain, happiness, and security." Yan Kaiyong, Deputy Director of the Zhangzhou Municipal Bureau of Industry and Information Technology, Chen Wan'er, Director of the Longwen District Propaganda Department, Lin Binli, Deputy General Manager of Frog Prince Group, and Zhang Yiqiang, Assistant to the Chairman, accompanied the reception.
The delegation first visited the visual data monitoring center and automated production line at Frog Prince Group's laundry factory, gaining a firsthand experience of the company's intelligent production capabilities and modern management model. They then visited the company's history museum, product showroom, Party Building Promotion Gallery, and Frog Prince Research Academy, gaining a comprehensive and in-depth understanding of Frog Prince Group's operations and development, focusing on its commitment to product quality, technological innovation, social responsibility, and leading the industry in high-quality development.
During the visit, the delegation highly praised Frog Prince Group's development strategy and brand achievements. They also interviewed Frog Prince Group representatives on various topics, including "Digital Three Products" application scenarios, brand innovation paths, product innovation and technological R&D achievements, digital transformation and green factory operations, and the development of a lean cosmetics supply chain, to explore the company's development experience and innovative initiatives. As a renowned national brand in China's childcare products industry and one of the first companies designated as a model for "Digital Three Products" application scenarios by the Ministry of Industry and Information Technology, Frog Prince Group will continue to enhance its competitiveness through intelligent manufacturing, drive product iteration through R&D innovation, and uphold its social responsibility through ESG principles. The group will continue to uphold its corporate mission of "Everything for the healthy and happy growth of children" through concrete actions, injecting new momentum into the high-quality development of the private economy in the new era.