The design style is minimalist and elegant, with ingredients leaning towards natural and gentle. It precisely targets mature women who pursue "efficient makeup removal + gentle skin nourishment", especially consumer groups who pay attention to ingredient safety and prefer a minimalist skincare style, meeting their quality and texture needs for "professional makeup removal products".
Bottle shape: It adopts a design combination of "spherical bottle cap + personalized bottle body". The spherical bottle cap has a marble texture (brown-gold, silver-gray, green-white textures), which is highly artistic and luxurious visually. The bottle body has either rounded or unique lines, matched with perfume liquids of the same color (brown, gray, green). The overall shape breaks the monotonous form of traditional perfume bottles and becomes a "displayable art ornament".
Through the design of "simulated ice cream + dreamy decorations", the product series precisely targets young consumers who love "novel and high-value" personal care items, especially Generation Z who pursue "a sense of ritual in life" and "social sharing attributes", meeting their consumer psychology that "personal care products should not only be useful but also good-looking and fun".
The design style is minimalist and elegant, with ingredients leaning towards natural and gentle. It precisely targets mature women who pursue "efficient makeup removal + gentle skin nourishment", especially consumer groups who pay attention to ingredient safety and prefer a minimalist skincare style, meeting their quality and texture needs for "professional makeup removal products".
Facial Cleansing Gel: It adopts a conventional tube shape, but breaks the monotony through artistic fonts ("Citrus Lemon") and color graffiti (yellow stripes on an orange base, blue stripes on a pink base), strengthening the association with the "citrus lemon" fragrance and its efficacy. Essence Lotion: It innovatively adopts a capsule shape. The brown-pink gradient variant is paired with rainbow and flower elements, and the orange-blue gradient variant is paired with a smiley face.
It adopts a unified orange-toned packaging, paired with illustrative elements of sweet orange plants. The brand logo "ineeds" and product functions (such as SHAMPOO, BODY LOTION) are clearly displayed. With a vibrant and fresh style, the serialized packaging enhances the brand's recognition in the "fruity personal care" track. Designs like pumps, tubes, and jars take into account both the convenience of use and the presentation of product texture.
It adopts a unified design of light yellow bottle bodies paired with white pumps/caps. The brand logo "ineeds" and product functions (such as SHAMPOO, BODY LOTION) are clearly displayed. The style is minimalist and fresh, and the serialized packaging enhances brand recognition. Meanwhile, the designs of pumps and jars take into account both the convenience of use and the neatness of storage.
It covers categories such as body scrub, body wash, shampoo, and body lotion. From cleansing and exfoliation to nourishing and repairing, it forms a complete body and hair care chain, meeting consumers' one-stop洗护 needs and creating an immersive care experience themed on "Woody Vanilla". It adopts a minimalist black-and-white style, with the bottle body based on white, paired with black pumps/caps, and supplemented by line illustrations of vanilla plants. The design is simple and elegant, with the brand logo "ineeds" and product functions (such as BODY SCRUB, BODY WASH) clearly presented. It not only conforms to the aesthetic trend of high-end洗护 products but also strengthens the series brand recognition.
It adopts a unified green-toned bottle design, paired with line illustrations of kale. The brand logo "ineeds" and product functions (such as Shampoo, Body Lotion) are clearly displayed. With a herbaceous and fresh style, the serialized packaging enhances the brand's recognition in the "plant-based personal care" track. Designs like pumps and tubes take into account both the convenience of use and the presentation of product texture.
bath&care series, a full range of care services
