"Lucid waters and lush mountains are invaluable assets," is General Secretary Xi Jinping's philosophical interpretation of the relationship between man and nature. Implementing the rural revitalization strategy is a key vehicle and path to its realization. At the beginning of 2021, during his inspection tour of Fujian, General Secretary Xi Jinping emphasized the need to "protect the roots and soul of Min-du culture, establish it as an international brand, and further enhance cultural confidence." This is precisely the direction Frog Prince Group is committed to as a national brand—protecting the "ecological security barrier" and nurturing children's healthy and happy childhoods. In 2020, to better protect lush waters and lush mountains and support rural revitalization, Frog Prince Group innovated and upgraded its brand philosophy of "natural and healthy." Tracing its roots, the Group partnered with "Wuyi Mountain Water," a regional public brand developed by the Nanping Municipal Party Committee and Municipal Government, to establish a joint strategic camellia planting base and develop a series of Wuyi Mountain tea oil-based care products specifically suited for Chinese babies. In 2022, the East China University of Science and Technology's Joint Innovation Research Center for Skin Health and Joint Practical Teaching and Training Base were established within Frog Prince Group. This initiative aims to deeply integrate the advantages of industrial resources with the university's strengths in disciplines, talent, and technology, jointly promoting innovation and development across multiple fields for both parties. In June 2025, to actively respond to the national rural revitalization strategy and deepen the synergy between the company's industrial resources and the university's innovation and talent advantages, Frog Prince Group partnered with the School of Pharmacy of East China University of Science and Technology to conduct a series of practical exchanges and traceability activities, leveraging novel camellia oil fermentation technology as a strategic link.
1. Joint Traceability: The Light of Technology Illuminates the Path of Organic Cultivation
Entering the core area of Wuyi Mountain, a World Cultural and Natural Heritage site at 27° North Latitude, winding mountain roads, endless lush green mountains and waters, and a vibrant landscape of tea oil trees are the setting for Frog Prince Group's Joint Strategic Camellia Planting Base. The camellia oil raw materials, the core ingredient in the Frog Prince Camellia Oil series, are sourced from this base, far from urban pollution, free from sewage, smog, and heavy metals. This time, the Frog Prince Group R&D team and a team of faculty and students from the School of Pharmacy at East China University of Science and Technology visited the Frog Prince Group's strategic camellia planting base and held discussions with local tea farmers and leaders. This was more than just a field trip; it was also a thorough implementation and rigorous verification of the "organic and natural" commitment.
2. Technology Empowerment: Inspiring Traditional Industries and Intelligently Cultivating "Golden Fruit"
Based on the specific conditions of the Frog Prince Group's strategic camellia planting base, the team of faculty and students from the School of Pharmacy at East China University of Science and Technology leveraged their interdisciplinary expertise in plant protection, pharmacy, and pharmaceutical engineering. They approached cultivation, preparation, and deep processing, comprehensively empowering the camellia seed oil industry to upgrade and build a green, efficient, and sustainable camellia oil industry chain.
On the cultivation side, we deeply integrate advanced plant protection technologies with ecological control technologies to build a green control system, safeguarding the natural purity of camellia trees from the source and laying a solid ecological foundation for the high quality of camellia seed oil. On the preparation side, we leverage the academy's traditional strengths in pharmaceutical technology and process optimization to produce oil according to pharmaceutical standards, preserving the natural nutrients and active ingredients of camellia seed oil to the greatest extent possible. On the deep processing side, we fully utilize cutting-edge technologies in pharmacology, medicinal chemistry, and pharmaceutical analysis to deeply deconstruct and precisely extract camellia seed oil components, developing high-value-added functional camellia seed oil products. This natural essence from the deep mountains ultimately becomes the soul ingredient of Frog Prince's core product line, the "Colorful Fruit Encounter" series. With the exceptional gentle nourishment and strong barrier properties of camellia oil essence, Frog Prince's "Colorful Fruit Encounter" series has become the first choice for thousands of families to care for their babies' delicate skin, and its reputation and sales continue to soar.
3. Deepening Public Welfare: Protecting Lush Mountains and Clear Waters, Supporting Rural Revitalization
Frog Prince Group adheres to the philosophy of green development and actively fulfills its social responsibility. Leveraging the "enterprise + base + farmer" model, it promotes the construction of a strategic joint camellia planting base to support rural revitalization. Currently, the base has established multiple modern camellia oil processing production lines, ensuring the high quality of camellia oil from the source of cultivation to production.
To meet Frog Prince Group's uncompromising demand for "skin-grade" camellia oil raw materials, Frog Prince Group is also working with local partner processing plants to upgrade cold-pressing equipment and optimize refining processes. This series of measures has not only significantly improved production capacity and efficiency, but also solidified the reputation of Frog Prince's camellia oil products for their exceptional quality. The joint base construction, university-enterprise collaboration, and technological empowerment between Frog Prince Group and East China University of Science and Technology, as well as Frog Prince Group's long-term, stable, and continuously growing demand for organic camellia oil, have not only effectively created jobs and income for more local farmers, but have also brought tangible economic benefits to the local area, becoming a vivid example of how the integration of industry, academia, and research can contribute to rural revitalization.
Looking into the future, Frog Prince Group will continue to practice the concept of sustainable development, deepen the integration of industry, academia and research, promote innovation and development in multiple fields, provide high-quality skin care products to more families, and write a new chapter in the integration of industry, academia and research to promote rural development.
