From July 16th to 18th, 2025, the 2025 CBME International Children's & Maternity Expo, a leading omni-channel trade platform for the global children's & maternity industry, was grandly held in Shanghai. Frog Prince, a leading Chinese children's care brand with 26 years of experience, showcased a variety of products at the National Exhibition and Convention Center, showcasing its high-standard and proven-effective product portfolio. The exhibition showcased cutting-edge concepts and injected new vitality into the child safety care sector.
This year's exhibition, Frog Prince once again embraced the theme of "Born to Be a Gamer," offering visitors an extraordinary summer visual feast of playful fun through a meticulously designed immersive experience space. Inside the exhibition hall, the Frog Prince IP made a stunning appearance in a giant art installation, cleverly blending with vibrant surfing elements to create an atmosphere of endless childlike fun and summer excitement. This unique design not only created a refreshing and vibrant summer atmosphere for the Frog Prince exhibition hall, but also allowed every visitor to truly experience the Frog Prince brand philosophy of "safety, innocence, and joy."
On the first day of the exhibition, Frog Prince not only garnered the attention of numerous visitors but also received an interview with CCTV.com. During the interview, Frog Prince Group's Executive Vice President, Li Liang, engaged in an in-depth discussion on the "30-Year Path of Continuous Evolution of Domestic Enterprises." He systematically elaborated on Frog Prince's continuous innovation in product development, brand marketing, and service models, constantly adapting to market changes, maintaining a vibrant brand image, understanding consumer needs, and strengthening its R&D capabilities. The company's mission of "Everything for the Healthy and Happy Growth of Children" is embedded in every aspect of its daily operations, striving to create high-quality childcare products that are healthier, safer, more effective, and more engaging.
At the booth, Frog Prince showcased a variety of product lines and collaborations with popular IPs. Their attractive, childlike designs and exceptional efficacy earned unanimous praise from visitors. The Frog Prince "Colorful Fruit Encounter" series, in particular, is designed from a child's perspective, focusing on their current living environments and psychological needs to ensure their happy and healthy growth.
With years of experience in the children's skincare industry, Frog Prince has remained true to its original aspiration, focusing on producing safe and effective childcare products. Frog Prince not only boasts seven production bases worldwide and has been recognized as a "National Green Factory," but also has established an integrated platform for industry, academia, research, and medical testing, including the country's first "China Children's Cosmetics Standardization Research Base," maintaining an exceptional safety record (zero accidents).
As a domestic brand with a 26-year history, Frog Prince consistently adheres to regulatory requirements as its safety baseline in raw material selection, product design, and safety verification, and has established a product safety framework that exceeds national standards. Thanks to its exceptional product quality and market performance, Frog Prince has passed rigorous evaluations by the prestigious organization Sullivan and received the "2023 China Children's Safety Skincare Products Leader (by Sales Volume)" certification, achieving annual sales exceeding 100 million bottles and maintaining its industry-leading sales volume across all channels. As a national brand of children's hygiene and care products in China, Frog Prince will continue to uphold its brand philosophy of "safety, innocence, and joy," practicing its brand proposition of "Happy Children's Hygiene and Care." Using international industry standards as a benchmark, the company will continue to deepen its R&D efforts, continuously innovate and break through, bringing more surprises and joy to children, making every hygiene and care experience a wonderful time they look forward to. At the same time, Frog Prince will continue to inject momentum into the development of the industry, contributing greater strength and leading the industry towards a safer, healthier, and better future.
