As laughter fills the mountains, we firmly believe that more precious than fruit is the cycle of kindness that grows on the land. Frog Prince Group consistently upholds the principles of green development and public welfare, striving for progress and goodness, making nature its friend, coexisting with the community, and warming every corner with the light of public welfare.
On July 19, 2025, the "The Wilds Are Vibrant, and Nature Isn't Afraid of the Sun" summer charity event, co-organized by Frog Prince Group and 'Niuyou Fruit Planet,' was held in Menglian County, Yunnan Province. This event, aimed at promoting the concept of "protecting the green ecology and protecting health," deeply integrated children's skin care knowledge with fruit tree ecological maintenance practices, providing a "double-protection class" for children from avocado farmers, combining knowledge and practice, and injecting warmth into rural revitalization. This was also the second "green public welfare interaction" between Frog Prince Group and Menglian.
At the outset of the event, Gao Yuanxin, General Manager of the Frog Prince Hexin Business Unit (Online), expressed the company's care for the local children. He stated that the Frog Prince Group has long been actively involved in various charitable activities, upholding its corporate mission of "Everything for the healthy and happy growth of children." This partnership with "Niuyouguo Planet" aims to extend Frog Prince's commitment to children's healthy growth to protecting the natural ecosystem. He expressed his hope that children, like avocado trees, will thrive in the sunshine and rain, growing confidently and positively.
At the event, the children not only learned about sun protection from Frog Prince's professional teachers, but also participated in "on-site pairing" to learn how to properly apply sunscreen and protect their skin. They also worked together to whitewash an avocado tree under the guidance of the teachers, protecting the fruit from the sun. At the end of the event, the Frog Prince Group also prepared a heartwarming "Sun Protection Gift Pack" for the children to continue protecting their skin health.
Small acts of protection contribute to a green future. Niuyou Fruit Planet's "Planting Spaceships" program (donating seedlings/teaching planting/buying back at a premium for educational funds) uses fruit seedlings as tokens of appreciation, teaching children to cultivate educational funds with their own hands and instilling a reverence for the land. Meanwhile, Frog Prince Group, a leading brand in China's children's safety toiletries, is bringing the light of health to the mountains, cultivating good living habits and ensuring a confident and happy childhood.
This "Mountains are Vibrant, Sun-Free" public welfare campaign not only builds a bridge of scientific sun protection knowledge for children, but also deeply instills the concept of ecological protection in their hearts. Going forward, Frog Prince Group will continue to uphold its corporate social responsibility and carry out more charitable activities, so that more innocent smiles can blossom in the mountains, accompanied by the warm companionship of Frog Prince.
Niuyouguo Planet is a localized farm culture brand located in Menglian County, Pu'er City, Yunnan Province. Through visual communication and public welfare initiatives, it aims to connect with external brands, continuously focusing on land health and sustainable ecological development. It aims to foster the development philosophy of "lucid waters and lush mountains are invaluable assets," support rural revitalization, and expand the reach of "Menglian, China's Avocado Hometown."
In May 2024, Canopee, a new lifestyle skincare brand under the Frog Prince Group, launched a public welfare program at its launch: "For every bottle of Canopee product purchased by a consumer, the brand will donate one yuan to local farmers in Yunnan," a gesture of support to protect the land that nurtures this rich fragrance.
