The Frog Prince brand has been selected for the world's first fragrance and cosmetics brand value assessment
From September 25th to 27th, 2025, the China Flavor & Fragrance Cosmetics Industry Annual Conference and Boutique Expo (2025CAME), themed "Technology, Brand, Progress Together," was grandly held in Nanjing. The "2025 China Cosmetics Brand Value Conference," one of the most anticipated core forums during the conference, was held on the afternoon of September 25th. Under the theme of "Resilience for the Future, Value Coexistence," the conference aimed to help the Chinese cosmetics industry find a path to certain growth in a complex and volatile global market, ushering in a profound transformation from "price wars" and "traffic wars" to "value wars."
The Chinese cosmetics industry is rapidly transitioning from being the "world's largest consumer country" to a new stage where consumption and innovation are equally prioritized, domestic and international markets are operating in a dual circulation, and scale and quality are being enhanced in a coordinated manner. Its influence is growing in multiple dimensions and at a profound level. Against this backdrop, domestic brands face significant development opportunities, but also face challenges such as insufficient brand value awareness and limited internationalization. To this end, the Industry Research Center of the China Flavor & Fragrance Cosmetics Association developed and launched the "China Fragrance & Cosmetics Brand Value Assessment System." After a year and a half, this world-first fragrance & cosmetics brand value assessment system officially released the results of the first 26 brand value assessments. The "Frog Prince" brand was successfully selected for this list based on its comprehensive value performance in terms of brand influence, product innovation, and ESG practices.
Mr. Li Liang, Executive Vice President of Frog Prince Group, was invited to attend the conference and accepted the award on behalf of the brand. In a subsequent roundtable discussion titled "Surpassing GMV: Reconstructing a New Coordinate for Brand Value," Mr. Li, drawing on Frog Prince's brand practices, pointed out that true brand value stems from the integration of functional value, emotional value, and social value. He emphasized that a brand with sustainable competitiveness must simultaneously build product strength, brand power, experience power, and innovation, and establish deep emotional connections with users. Only through unwavering commitment to product safety and quality, deep insight into user needs, and long-term investment in ESG and sustainable development can we better support the healthy and happy growth of Chinese children and provide more families with safer and more trustworthy products and services.
This selection is not only a full affirmation of Frog Prince's brand values of "safety, innocence, and joy," but also a significant reflection of its continued dedication to the infant and child care sector and its commitment to technology-driven quality upgrades. Going forward, Frog Prince will continue to uphold its corporate mission of "Everything for the healthy and happy growth of children," continuously strengthening its R&D, innovation, and sustainable development capabilities. Working with industry partners, Frog Prince will enhance the value of Chinese cosmetics brands and jointly move towards a new stage of high-quality, sustainable development for domestic brands.
