From May 12th to 14th, 2025, the 29th China Beauty Expo (CBE) grandly opened at the Shanghai New International Expo Center. Frog Prince, a national brand deeply rooted in the children's safety and skincare market, made a stunning debut with the theme "Born to Play." Through a series of innovative products, unique design concepts, and an immersive, childlike aesthetic, Frog Prince showcased its exceptional strength in integrating safety, innovation, and fun. At this exhibition, Frog Prince not only continued its brand DNA of "safety, innocence, and joy," but also injected new vitality into the children's skincare industry through IP collaborations and innovative peripheral products.
Inspired by the "Born to Play" theme, Frog Prince incorporated summery elements like swimming rings and waves, creating a playful, summery beach atmosphere. The giant installations of "Frog Prince," "Luo Bo Ni," and "Da Ga" in the center of the exhibition area were the centerpiece, attracting numerous visitors to stop and take photos. At the same time, the museum has specially set up a "Four Frames of Life" themed photography and selfie area, which is also equipped with limited edition cultural and creative peripherals for distribution, creating a wave of online and offline dissemination.
1. New Summer Sunscreen Products Launched
Frog Prince has always been committed to providing consumers with high-quality skincare products. This summer's new product, the Shake Shake Sunscreen Lotion, was a highlight of the exhibition thanks to its unique formula and design. This product utilizes a purely physical sunscreen formula with large particles to provide triple protection, effectively protecting against all UVA and UVB rays. Its water-based film-forming technology ensures a refreshing, non-greasy, and gentle feel. Notably, the Shake Shake Sunscreen bottle cap utilizes exclusive optical technology that changes color when exposed to UV rays. This design not only serves as a timely reminder for children and parents to use sunscreen, but also perfectly embodies Frog Prince's product design philosophy of "innocence and playfulness," making sun protection even more engaging.
In addition to sunscreen products, Frog Prince also pays special attention to caring for children's post-sun skin. Its summer star product, the Water Cream, provides rapid hydration in one hour and locks in moisture for 24 hours, effectively soothing dryness and redness after sun exposure. Its refreshing jelly texture melts into water with a single application, reducing skin's temperature by 8°C in just five minutes, providing a comfortable, physical cooling experience.
2. Newly Upgraded Moisturizing Series
A highlight of the exhibition, the Frog Prince Moisturizing Series debuted with a new upgrade. Its specially formulated formula mimics sebum, contains 4D ceramides, and precisely replicates the structure of a baby's sebum membrane in a 1:1:1 ratio. Gentian extract and argan seed oil provide immediate soothing relief. Its soft, mashed potato texture melts instantly on the skin, providing a safe, all-season protection.
3. Global IP Strategy Expands
Following its highly successful collaborations with renowned IPs such as Frozen and Ultraman, Frog Prince has partnered with the globally iconic animated IP, My Little Pony, to launch a collaborative series. The My Little Pony's iconic rainbow and unicorn elements are cleverly integrated into the product packaging design, turning daily cleansing and care into an interactive parent-child game, further enhancing the product's fun and appeal.
4. Multi-Brand Matrix Debut
At the show, the Wuyou x LINE FRIENDS collection, a brand specifically designed for oily skin types in adolescents, also made a lovable appearance, bringing together adorable friends. Combining trendy sportswear with a philosophy specifically designed for adolescents, the collection not only provides gentle, effective care solutions for oily adolescent skin but also offers young people more fun and innovative product experiences.
5. Re-Electrified as a "CBE Beauty Good Brand"
Frog Prince, with its growing brand influence, was once again recognized as a "CBE Beauty Good Brand," fully demonstrating the industry, market, and consumer recognition of Frog Prince, and its strength as a "leader in China's child-safe cleansing products."
In the future, Frog Prince Group will continue to adhere to the corporate mission of "everything for the healthy and happy growth of children", with the core brand concept of "safety, innocence, and happiness", through continuous product innovation and service upgrades, to create a healthier and better growth environment for children, help children grow up happily, and bloom unlimited possibilities in their growth, set a new benchmark for the high-quality development of the industry, and actively promote the entire industry towards a more glorious future.
