2025 "National Drug Safety Publicity Week" Safe Cosmetics Education Campaign Column / Frog Prince's Love Helps Growth, Protects Childhood, and Builds a Bright Future
In September 2025, my country ushered in the 48th National "Quality Month." During this period, Frog Prince Group also launched a series of "2025 National Drug Safety Publicity Week Safe Cosmetics Education Activities." On September 4, 2025, a public donation event, part of the "Beautiful Qinghai, Pure Cosmetics" series of events, was held at Qinghai Sanjiangyuan National Middle School. Government officials, business representatives, people from all walks of life, and teachers and students attended the event.
Protecting childhood, supporting growth. On September 4, 2025, the China Fragrance & Fragrance Cosmetics Association, in collaboration with the China Women's Development Foundation, the Qinghai Provincial Women's Federation, and the Qinghai Provincial Drug Administration, along with Frog Prince Group and other philanthropic companies in the fragrance and cosmetics industry, launched a student aid campaign themed "Fragrances Deliver Beauty, Love Fuels Growth." The campaign brought warmth and hope to over 700 students from disadvantaged families at Sanjiangyuan National Middle School in Qinghai Province. This initiative aims to promote the fragrance and cosmetics industry's social responsibility through public welfare initiatives and support the healthy growth of youth in plateau areas. This marks the tenth year that Frog Prince Group has participated in the "Love Gift Package" charity event organized by the China Fragrance & Cosmetics Association.
At an altitude of thousands of meters, every scholarship carries the weight of life-changing opportunities. At the event, 400,000 yuan in scholarships and 360 "Love Gift Packages" containing skincare products, hygiene products, and school supplies were distributed to the students in batches. This is both a timely relief and a kindling of hope. These gifts, embodying social care, not only provide practical support for students' lives but also a powerful endorsement of the belief that "knowledge changes destiny" from all walks of life. As the children received gift packages bearing blessings from philanthropic companies like Frog Prince, the campus was filled not only with the warmth of autumn but also with boundless anticipation for the future.
This charitable student aid initiative innovatively constructed a three-dimensional support system characterized by "government leadership, association collaboration, and social participation," organically integrating student aid and motivation with education on drug safety and safe cosmetics use. At the event, representatives from fragrance and cosmetics companies also delivered a lecture for teachers and students on "Essentials of Plateau Skin Care," incorporating scientific skincare knowledge into the plateau climate to help young people develop a healthy lifestyle and align health preservation with growth.
A wise youth is a wise nation, and a strong youth is a strong nation. Frog Prince Group understands that cultivating talent is crucial to national rejuvenation. Inspired by the compassionate hearts of children from disadvantaged families in remote areas, Frog Prince Group has consistently participated in the China Fragrance and Cosmetics Association's "Love Gift Package" charity campaign for ten years, donating supplies to numerous schools in remote areas across the country. Through this corporate responsibility and compassion, Frog Prince Group hopes to ensure more children enjoy healthy and happy childhoods and influence their growth into outstanding and compassionate individuals.
Love never stops, and public welfare has no end. This charity campaign not only echoes the beauty industry's pursuit of natural and safe products, but also aligns with Frog Prince Group's brand values of "safety, innocence, and joy." Going forward, Frog Prince Group will continue to integrate social responsibility into its brand DNA, providing safer and more effective skincare products for Chinese children. The group also hopes to continue collaborating with public welfare partners like the China Fragrance and Cosmetics Association to actively participate in more public welfare activities, bringing warmth and change to more areas in need, and spreading care and inspiration.