Xu Jinghe, Member of the Party Leadership Group and Deputy Director of the National Medical Products Administration, and Li Fang, Director of the Cosmetics Supervision Department, visited the Frog Prince CAME booth
From September 25 to 27, 2025, the 2025 China Fragrance & Fragrance Cosmetics Annual Conference and Boutique Expo (CAME) grandly opened at the Yangtze River International Conference Center in Nanjing, Jiangsu Province. Frog Prince, a national brand of children's cleansing and skincare, made a stunning appearance with a variety of products, fully demonstrating the domestic brand's outstanding strength and forward-looking vision in the children's cleansing and skincare market.
On the morning of September 25, Xu Jinghe, Member of the Party Leadership Group and Deputy Director of the NMPA, and Li Fang, Director of the Cosmetics Supervision Department, visited the Frog Prince CAME booth to learn more about the brand's development. Frog Prince Group Chairman Li Zhenhui, General Manager Li Zhouxin, and Executive Vice General Manager Li Liang accompanied the guests and gave a brief report on the brand's innovation achievements and development plans. During the exchange, the leaders praised the national brand and expressed their gratitude to Frog Prince, a long-standing national brand in Chinese children's cosmetics, for its responsibility and obligation to promote and develop Chinese children's cosmetics. They also emphasized that the launch of the "Little Golden Shield" logo will strengthen the standardization and stringent standards of the Chinese children's cosmetics industry. To successfully develop Chinese children's cosmetics, the three guiding principles of "safety first, efficacy essential, and minimalist formulas" must be adhered to, creating a safe and effective makeup experience for consumers.
A Colorful Exhibition, Continuing the Story of Childlike Innocence
At the exhibition, Frog Prince meticulously constructed a new "Career Paradise" with a whimsical air mask scene and vibrant colors, creating an interactive space that was both visually appealing and emotionally resonant. They infused "safety, innocence, and joy" into every detail, resonating with the spirit of childlike innocence. Popular IP characters made a lively appearance—"Frog Prince" transformed into a friendly stall owner, a adorable "Big Brother" greeted guests at the door, and an oversized crown-shaped "Center Throne" photo booth captivated visitors, drawing them in. Beyond its fun and engaging design, Frog Prince pioneered four innovative product visual symbols, intuitively conveying the product's core strengths and ensuring instant comprehension. With its playful visuals, youthful expressions, and powerful interactive appeal, Frog Prince quickly garnered immense popularity, becoming the center of attention at the exhibition and earning countless fans.
Patents protect, innovation empowers
The Frog Prince Colorful Fruit Encounter series showcased this time features a "beautifying and all-green" formula, eliminating all 26 allergens and fragrances, opting for hypoallergenic fragrances for a natural scent. Key ingredients in the series include: the proprietary camellia oil blend, Oil-Coclb, which not only locks in moisture but also repairs skin; and patented chlorella extract, which not only strengthens the skin from within and protects it from the outside, but also purifies, moisturizes, and repairs it. The packaging design combines the brand's adorable emojis with child-friendly ergonomics, resulting in a rounded bottle shape that fits children's hands perfectly, cleverly achieving both safe cleansing and a fun experience.
Among the many products in the series, Frog Prince's Camellia Oil Cream has achieved remarkable success since its launch. No "conceptual" additives; the rich, rich oil provides enhanced repair. Taking into account the varying effects of northern and southern climates on children's skin, Frog Prince has carefully developed Camellia Oil Cream, featuring two concentrations of 10% and 20% camellia oil, to suit different skin types. This cream provides precise, effective, and meticulous care for children's skin.
Inheriting the millennia-old wisdom of camellia oil skincare, this cream features a proprietary blend of camellia oil, Oil-Coclb. This blend was independently developed by Frog Prince in collaboration with a team of leading laboratories. Using a proprietary patented method, this anti-inflammatory Oil-Coclb camellia oil boasts a linoleic acid content of 26.8%, equivalent to that of 15-year-old camellia oil in cellular inflammatory response. Compared to standard camellia oil, this blend is more effective and more stable.
This year, Frog Prince's Camellia Oil Cream has taken its "oil-nourishing skin" formula to the next level with the incorporation of the innovative patented FCC Tea Protective Factor. This innovative ingredient, containing a patented combination of camellia oil (Oil-Coclb) and silk fibroin, promotes the development of six skin barrier factors, enabling faster absorption and enhanced repair. It effectively addresses dryness, itching, and redness often associated with low oil secretion, a fragile skin barrier, and poor moisturizing properties in children during autumn and winter. Upon its launch, the product received widespread acclaim and became a popular item this fall.
Safe Formula, Standard-Driven
In terms of safety, Frog Prince consistently adheres to regulatory requirements and has established a product safety framework that truly exceeds national standards. Frog Prince operates seven production sites worldwide and has been recognized as a "National Green Factory." It has presided over or participated in the development of dozens of national, industry, and group standards, and established China's first children's cosmetics standardization research base. To date, the company has maintained a zero-accident safety record.
On the occasion of the group's 30th anniversary, Frog Prince, in collaboration with the China Flavor & Fragrance Cosmetics Association, jointly released the "China Children's Cosmetics White Paper," promoting the standardized, standardized, and scientific development of the Chinese children's cosmetics industry. This further demonstrates Frog Prince's professional leadership and commitment to childcare.
Moving forward, Frog Prince will continue to uphold its brand values of "safety, innocence, and joy." With a product philosophy of "higher standards of safety and proven effectiveness," the company will deepen its presence and development across four key dimensions: brand, consumer, product, and channel, driving the brand towards higher-quality development. Frog Prince understands that product strength is the foundation of its success and will continue to invest heavily in R&D, improving its integrated "industry-university-research-medical-testing" platform. Driven by consumer insights, the company will deeply integrate high-quality products with its IP image to create a unique "Frog Prince" brand identity, aiming to become a youthful and engaging national brand.
