From May 12th to 14th, 2025, the 29th China Beauty Expo (CBE) grandly opened at the Shanghai New International Expo Center. Frog Prince, a national brand deeply rooted in the children's safety and skincare market, made a stunning debut with the theme "Born to Play." Through a series of innovative products, unique design concepts, and an immersive, childlike aesthetic, Frog Prince showcased its exceptional strength in integrating safety, innovation, and fun. At this exhibition, Frog Prince not only continued its brand DNA of "safety, innocence, and joy," but also injected new vitality into the children's skincare industry through IP collaborations and innovative peripheral products.
Inspired by the "Born to Play" theme, Frog Prince incorporated summery elements such as swimming rings and waves, creating a playful, summery beach atmosphere. The giant installations of "Frog Prince," "Luo Bo Ni," and "Da Ga" in the center of the exhibition area were the centerpiece, attracting numerous visitors to stop and take photos. At the same time, the museum has specially set up a "Four Frames of Life" themed photography and selfie area, which is also equipped with limited edition cultural and creative peripherals for distribution, creating a wave of online and offline dissemination.
