The brand logo "ineeds" is clearly presented on each product. The design style is unified and focuses on "men's grooming". Through the combination of "black-purple minimalist style + scenario-specific products + masculine fragrances", it conveys a brand image of "professional, sophisticated, and stylish" in men's grooming, precisely targeting male consumers who pursue a quality life.
Bottle shape: It adopts a square bottle body with distinct edges and corners, paired with a transparent acrylic bottle cap. The lines are neat and modern. The transparent bottle body allows the color of the perfume (pink, light blue, etc.) to be seen directly, enhancing visual appeal while conveying the brand’s “purity” tone. Packaging design: The gift box is dominated by Morandi colors (light blue, pink), paired with the white brand logo “INEEDS”. The design is minimalist and elegant, consistent with the style of the bottle, strengthening the brand’s “light luxury and minimalist” positioning and catering to the aesthetic of consumers pursuing a sense of high-end.
Bottle shape: It adopts a design combination of "spherical bottle cap + personalized bottle body". The spherical bottle cap has a marble texture (brown-gold, silver-gray, green-white textures), which is highly artistic and luxurious visually. The bottle body has either rounded or unique lines, matched with perfume liquids of the same color (brown, gray, green). The overall shape breaks the monotonous form of traditional perfume bottles and becomes a "displayable art ornament".
